EN - ‘Algarve looks good on you’: new campaign to woo summer tourists
A new campaign to encourage national and international tourists to choose the Algarve as their summer holiday destination has been launched by the regional tourism board (RTA).
Entitled ‘O Algarve fica-te bem’ (‘The Algarve looks good on you’), the campaign features influencer couple Raquel and Miguel, known on Instagram as ‘Explorerssaurus’ and who have over 753,000 followers.
The reason for choosing the couple? They met and ‘fell in love’ in the Algarve.
In just a few days, their page received 50,000 ‘likes’ and 600 comments thanks to pictures of the Algarve with descriptions in Portuguese and English. From pristine beaches and picturesque villages to hidden waterfalls and other natural wonders, Raquel and Miguel plan to share all their Algarve experiences with their followers.
A video showcasing the Algarve’s stunning landscapes, beaches and towns is also due to be launched next week on Facebook, Instagram and YouTube.
“We want to believe that everything that has happened in the last few months was just a pause in our lives,” says the region’s tourism chief João Fernandes.
“We are inviting national and international tourists to visit the region and explore its diversity. Here, they will find sun and beaches, nature, sea activities, culture, gastronomy, wines and fantastic accommodation.”
The campaign, which is described as “one of the largest social media advertising campaigns ever by the RTA”, is being promoted in Portugal as well as Spain, the UK, Germany, Ireland, France and The Netherlands.
This latest initiative is a “follow up” to the ‘Remember Me’ campaign, which urged the Portuguese to stay home during confinement and to return later to enjoy an even better post-Covid-19 holiday in the Algarve.
Production and Directing by: New Light Pictures
Still Photography by: Helio Ramos